As part of Nike's campaign for the Women's World Cup 2019, they commissioned Unit 9 to create an in-store activation and digital tool that let’s fans create personalised posters of themselves as footballing legends, with their own inspirational strap-line.

I was the Senior Producer for the project from concept sign-off through production to in-store install. I was the main client contact and ran a large in-house team along with 3rd party suppliers.

The experience ran for six weeks over Summer 2019 while the Women's World Cup was being held and was based in various flagship stores across Europe. The activation was also being supported digitally through an online tool hosted on Nike.com.