The new Land Rover Defender VR experience was recently launched at the Frankfurt Motor Show, featuring global adventurer, Bear Grylls.

The adrenaline-fuelled virtual reality experience enables visitors to travel to the far reaches of the globe and train as an aerial photographer on Land Rover’s ‘Special Operations’ media team. After the experience, visitors can share their mission across all social channels. The experience uses Oculus headsets powered by Unreal gaming engine, all synced to 4D elements, including a motion platform to totally immerse the user.

I was a Senior Producer on the project which had multiple work streams as well as the main game engine, including a registration app, social media sharing, multiple language versions, complementary technical interactive's, large scale LED motion graphic trailer, sound design with VO artists and also a film shoot with Bear Grylls. It has multiple global language versions and has been hugely successful at all the events that where it has been installed.