Partnering with one of the most streamed artists in the world, The Weeknd, Binance created the first Web3 sponsored global tour. Jack Morton was tasked with bringing this innovative sponsorship to life for music fans, encouraging them to engage with the leading cryptocurrency exchange.​

Given the focus for fans would be The Weeknd and the concert tour, we set out to create an experience that gave them even more of what they loved by extending the concert experience, whether they were there in person or participating on-line.

So, we devised a multi-platform campaign harnessing the power of Web3 to educate and excite fans all over the world with a totally new dimension of music experience, all made possible by Binance. Fans visiting an on-line portal could play with a Weeknd themed face filter, Web3 puzzle and bespoke metaverse adventure to win merchandise and free concert tickets. An influencer campaign featuring a unique puzzle unboxing experience drove traffic to the portal and further extended the reach of the campaign.

And, finally, to target the concert goers themselves, we created a eye-catching cube, inspired by the Binance logo, that came to life through AR. Showcased at 10 concert venues across the world, this sculpture unlocked an AR game to win merchandise, whilst driving new sign-ups to Binance’s platform. ​​

After the pandemic, Desperados’ wanted to create a new immersive experience to build on their mission, to promote diversity and acceptance on international dancefloors, through innovative experiences.

We teamed up with our partners to develop the pedometer-driven app, ‘Rave to Save’, to create a unique and impactful gamified party. We integrated the app with branded LED wristbands which allowed us to capture individual and group data. Each individual step counted was translated into a monetary figure. The more they danced, the more money raised for inclusive charities. Step milestones also translated into incredible party moments such as confetti drops and live performances for the crowd, and prizes for individuals such as free drinks and backstage passes.

To make the experience more inclusive, we secured a diverse line-up at each event, including a higher percentage of female DJs and LGBTQ+ performers.

The Rave to Save experience was executed at participating venues across Europe, uniting young European ravers in a common cause: to give voice and support to the underrepresented.

The campaign achieved some incredible, mind-blowing results. The experience totaled 14,386,971,00 dance steps, translating into an incredible €137,312,65 raised for inclusive charities including Women in Music and Stonewall.

DP World are a major sponsor of the Dubai Expo 2020. The DP World Pavilion has x 5 galleries based on key stories and messaging – Connectivity, Mobility, Sustainability, Opportunity, Flow.

I was the Lead Producer for the Flow Gallery content, which is situated in the heart of the Pavilion. The hero installation here is a giant LED screen (18m x 12m) with a waterfall installation / show in front of the LED.

We created over 50 pieces of content for the screen to highlight the key messaging, using motion graphics, data visualisations and original composition audio. Along with the Flow Gallery content I also produced x 3 AR filters for the Pavilion.

Every year on National Day in the UAE there is a large-scale spectacular show put on for a live and televised audience across the UAE. Es Devlin was the Artistic Director and Designer for ND49 and concepted the ‘The Seed’ for the event. This took the form of a huge kinetic cube sculpture (15m x 15m) installed in the Abu Dhabi Mangroves.

To tell the story, the rotating cube had over 40 pieces of bespoke content projected on to it. Working alongside Es Devlin, Luke Halls Studio led on the video design for all the content and designed 2D & 3D animation which was projected onto the revolving sculpture. I was the Lead Producer for all this content, working with a team of over 12 motion graphic and 3D artists.

The new Land Rover Defender VR experience was recently launched at the Frankfurt Motor Show, featuring global adventurer, Bear Grylls.

The adrenaline-fuelled virtual reality experience enables visitors to travel to the far reaches of the globe and train as an aerial photographer on Land Rover’s ‘Special Operations’ media team. After the experience, visitors can share their mission across all social channels. The experience uses Oculus headsets powered by Unreal gaming engine, all synced to 4D elements, including a motion platform to totally immerse the user.

I was a Senior Producer on the project which had multiple work streams as well as the main game engine, including a registration app, social media sharing, multiple language versions, complementary technical interactive's, large scale LED motion graphic trailer, sound design with VO artists and also a film shoot with Bear Grylls. It has multiple global language versions and has been hugely successful at all the events that where it has been installed.

As part of Nike's campaign for the Women's World Cup 2019, they commissioned Unit 9 to create an in-store activation and digital tool that let’s fans create personalised posters of themselves as footballing legends, with their own inspirational strap-line.

I was the Senior Producer for the project from concept sign-off through production to in-store install. I was the main client contact and ran a large in-house team along with 3rd party suppliers.

The experience ran for six weeks over Summer 2019 while the Women's World Cup was being held and was based in various flagship stores across Europe. The activation was also being supported digitally through an online tool hosted on Nike.com.

Spyscape is a new interactive museum that opened to much acclaim in NYC in 2018. The museum takes the visitor into an immersive world which uses state-of-the-art technology to create individual and ever-changing visitor experiences. Inside the cutting edge 60,000 square feet architectural design, the experience is made up of seven distinct galleries. These each feature a wide range of multimedia content, with amazing real life spy stories, where you can learn spy skills and aptitudes that are transferable to everyday life.

I was the lead producer for all the AV installations which consisted of over thirty pieces of varying content across the whole experience, including multi screen format, projection and small screen. I led the team of script writers, designers, animators, editors, sound designers from the creative development through to install and opening. 

https://spyscape.com/

Jaguar were going back into racing with a brand new Formula E racing team. To launch and introduce the new team and allow members of the public to experience the excitement of Formula E racing, and learn more about Jaguar's heritage on the race track they commissioned Imagination to create a fully immersive Jaguar Formula E VR experience. 

I was the Senior Producer on the project and worked with the creative team at Imagination as well as managing the VR specialist, Rewind, to deliver the experience. There were many deliverable elements to the project that i produced. Along with the main VR deliverable there was also a registration app, a dynamic score display app, that were peripheral to the VR experience and a heritage edit and an introduction to the Jaguar FE team film that required a location film shoot that were content pieces within the VR experience. 

The final piece is a seven-minute experience that takes visitors on a 4D multi-sensory journey through Jaguar’s racing heritage, which includes archive racing material and interviews with Sterling Moss, challenging them to compete with other drivers and visit the key locations of the Formula E series.  Users create their own avatar and join five other members of the public in an immersive Virtual Reality theatre on the Jaguar Land Rover stand at the main Global Autoshows.  Each user is positioned in a self-contained racing seat, with steering wheel and headset. HTC Vive and the latest gaming technology is used to transport the user to another reality and and can share the results of their adventures on social media after the event.

The original version was created with x 4 localisations in English, French, German and Mandarin and was launched at the Paris Autoshow 2017. It has since gone on  to other tier 1 shows in LA, Geneva, and most recently New York and Shanghai. The FE VR Experience is the biggest attractor to the Jaguar and LandRover stand and it continues to be one of the most popular VR attractions at the Autoshows. 

ITV wanted a range of branding and experiential installations for their new Coronation St studio and new offices at Media City in Manchester, to highlight and celebrate ITV’s presence at Media City and showcase the new ITV branding. I was the Senior Producer for the project and embarked on the initial concepting and scoping for the branding installations with the CD’s at ITV Creative. Once the concepts were scoped and selected we appointed and led specialist contractors to take on the physical design and manufacture and software development of the branding installations. I led the production from concept, through manufacture to installation at Media City that completed in July 2014. Along with the ITV stakeholders and appointed contractors I also worked with the architects, landlords, structural engineers and council planners at every stage to make sure we had the best creative and physical solutions for all parties that the installations would effect (aswell as ITV) and to obtain planning permission. Amongst the installations was a 16m long sculptural ribbon bench inspired by the new ITV logo made of stainless steel thats positioned in the piazza area of Media City, in front of the ITV offices. At the end of the sculpture, facing the building there is an interactive pod which houses a touch-screen. This pod allows visitors to customise the ITV logo with their choice of colours. Via this software visitors can send their colour design to the two 5m high LED ITV logo’s on the top of the building in front of them. The LED logos instantly change to the visitors colour choices. Visitors can also post their customised ITV logo to their Facebook page and tweet it, all directly from the touch screen of the pod. We also installed a range of large scale graphics, and other signage around the studio and offices as part of the wider branding programme.

Senior Producer responsible for all digital content for the Audience Pixel screens and LED screens for the Opening Ceremony. Management of creative development from briefing through to delivery working with the Ceremony AV Creative Directors. Management of a team of 12 creatives with a range of skills including AE, Maya, 3DMax, and 2 assistant producers, as well as working closely with the AV technical team.

Samsung commissioned Imagination to create their Olympic pavilions for both Beijing 2008 and Vancouver 2010. As well as showcasing their latest products and technologies, the aim of both pavilions’ was to create an Olympic experience that would add value for both visitors and athletes and create lasting connections and reflect the spirit of the Olympics. I was the senior project manager for the digital and interactive exhibits, for both pavilions that included a range of experiences including, unique digital exhibits, games, activities and emotive audio-visual displays. I led the digital production from conception stage, through to delivery and managed the digital team of creatives, script writers, animators and developers. The Beijing pavilion was awarded an IVCA Global Achievement Award

MOSI commissioned Kin to design their new digital Revolution Manchester Gallery. The main challenge was to make their unique content relevant and engaging to an audience of young, old, novice and expert alike. The new gallery consists of 9 different interactive exhibits, and 15 motion graphic pieces, located in 6 zones around the gallery. The range of interactive exhibits includes a 50 screen interactive video wall, voxpop interactives, 2 iPad apps and various touch screen games and interactives. Visitors could also register with a barcode card, have their photo taken, leave a vox pop video and then go on to activate all the interactives in the gallery. Once registered a personal barcode ticket will recognise them by name and a personal “digital scrapbook” is then compiled from their visit on their own Revolution Manchester webpage. I was the Senior PM for this project, from inception to install, covering all the interactives, motion graphic pieces and physical graphics. I managed a team of 12 in-house (designers, coders, graphic designers, animators) as well as commissioned sound designers, and also looked after the client handling.

I worked for Hooper CG Ltd to create a brand film for a development company based in Dubai, which was a mix of live action and architectural CG shots. I was the overall producer for this project and oversaw all aspects for the production from the film shoot in Dubai and Abu Dhabi to the development of the CG shots and the sound design.

The This Morning show on ITV wanted a refresh of their titles, credits and onscreen graphics. Working with the Creative Director at ITV Creative and an outside production house (Coffee and TV) we worked on the new titles that launched in September 2013.